Advertising
Director’s treatments, creative choices and the work behind a bid.
400 articles · One way into the work.
400 articles · Page 8 of 17
Borrow a Film Genre Without Turning the Commercial Into a Parody by Accident
Turn a Reference Edit Into a Written Treatment Without Pretending the Clips Are Your Film
Build an AR Placement Test for a Commercial Pitch—and Check Its Scale
Make a Rough 3D Product Reference From Photographs—and Check What Was Reconstructed
Direct an Established Brand Character Without Making Them a Logo With Legs
Use a Brand Style Guide Without Mistaking It for a Film Treatment
Make an All-in-Focus Product Reference From Several Photographs
Turn a Printed Ad Into a Film Without Losing the Idea in Its Layout
Render a Motion Test as Checkable Frames, Then Make the Review Movie
Show What a Product Demonstration Actually Demonstrates
Give the Story and the Brand Enough Room to End
Pitch a Livestream Shopping Segment as a Conversation, Not an Extended Spot
Make a Pronunciation-Checked Scratch Voiceover From Text
Write a Virtual-Production Treatment Around What Must Be Built Before the Shoot
Pitch a Playable Ad Without Pretending It Is the Full Product
Show a Changing Product Interface Without Advertising a Fictional Feature
Batch-Prepare Reference Images Without Overwriting the Originals
Make a Fictional Paper Prop That Can Be Read in the Commercial's Test Shot
Keep Style-Frame Variants in One Photoshop File Without Losing Their Differences
Draw a Simple Perspective Sketch of the Commercial's Space
Build an Original Repeat Pattern for a Commercial's Designed World
Make a Commercial Motion Test React to Sound Without Calling Every Peak a Beat
Write a Behavior-Change Commercial Around What Stops the Action
Build a Camera-Move Test with Separate Position and Look-At Controls