The reading room.
Practical reading on film, television, advertising and business pitches.
1,000 articles · Four ways into the work.
1,000 articles · Page 15 of 42
Revenue, Profit, and Cash Tell Different Stories in a Pitch Deck
Show Recurring and One-Time Revenue Without Calling Everything ARR
Connect the Funding Ask to the Work the Company Will Do
Show the Assumptions That Make the Revenue Forecast Move
Explain Cash Runway Without Hiding the Next Large Payment
Show Customer Concentration Before One Account Becomes the Whole Growth Story
Explain a Business Risk Through the Decision It Could Change
Explain the Product’s Support Model Before Calling It Enterprise-Ready
Explain a Technical Diagram to Someone Outside Your Field
Unit Economics in a Pitch Deck: What Does One Sale Actually Contribute?
Explain Shared Security Responsibilities Without Calling the Product “Secure”
Explain Deployment Choices Without Treating “Cloud” as a Trust Rating
Pitch Deck or Business Plan: Which Document Do You Need?
Build a Sales Deck Around the Customer’s Decision, Not Your Company History
Show the Work a Customer Must Do to Adopt the Product
Explain a Marketplace Without Treating Both Sides as One Customer
Use Customer Logos Without Confusing Clients, Pilots, and Partners
Build a Customer Renewal Presentation Around the Work That Actually Happened
Pitch Paid Discovery Before Quoting the Full Delivery
Use Slide Headlines to Make the Company Deck’s Argument Visible
Chart, Table, or Diagram: Choose the Form That Answers the Slide’s Question
Explain What Happens When One Part of the Product Becomes Unavailable
Rehearse the Presentation Setup, Not Just the Talk
Write Speaker Notes That Support an Explanation, Not a Recital