Pitch Dictionary by pitch.dog
Brief, strategy & proposition · Working

Consumer insight

Also called: audience insight

ELI5

A useful observation about people, culture or behaviour that helps unlock a communication idea.

Used in conversation

“Can we align with the client on the consumer insight before the bid is locked?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.