Pitch Dictionary by pitch.dog
Identity, key art & promotional assets · Working

Logo

Also called: brand mark

ELI5

A graphic mark or typographic identity used to represent a project, company, show or campaign.

Used in conversation

“Can we check the logo across the deck before export?”

Definition

A graphic mark or typographic identity used to represent a project, company, programme or campaign.

Here “Logo” means: A graphic mark or typographic identity used to represent a project, company, programme or campaign.

Pitch context

You may encounter “Logo” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • Key artComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.