Pitch Dictionary by pitch.dog
Identity, key art & promotional assets · Working

Poster

Also called: one-sheet poster

ELI5

A designed promotional image used to identify and market a film, series, event or campaign.

Used in conversation

“Can we check the poster across the deck before export?”

Pitch context

You may encounter “Poster” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • One-sheet posterThe search label “One-sheet poster” can route to both entries.
  • Key artComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.