Pitch Dictionary by pitch.dog
Pre-production & PPM · Working

Pre-PPM

ELI5

An internal or agency-production meeting used to resolve issues before the client-facing PPM.

Used in conversation

“The agency wants the Pre-PPM addressed clearly in the next round.”

Pitch context

You may encounter “Pre-PPM” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

Connected terms

  • Pre-production meetingThe pre-PPM aligns agency and production before the client-facing PPM; the PPM is the formal approval meeting before production.
  • AwardA common commercial treatment and award sequence.
Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.