Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Core

Production bid

Also called: bid, production estimate

ELI5

A production company’s priced proposal for executing a defined commercial scope under stated assumptions.

Used in conversation

“The agency wants the production bid addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • EstimateA production bid is a supplier’s formal priced proposal; an estimate is a cost forecast that may remain provisional.
  • Production budgetA budget estimates production cost; a commercial bid is a supplier's priced proposal for a defined scope.
  • Director's treatmentCommercial creative and cost proposals are often evaluated together.
  • AwardA common commercial treatment and award sequence.
  • Director’s approachA common commercial treatment and award sequence.
Sources & evidence · 6

Direct term-level sources and supporting source families.