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Dictionary by pitch.dog
Identity, key art & promotional assets · Working

Title treatment

Also called: title design, wordmark

ELI5

The designed appearance of a project's title, including typography, lettering and surrounding graphic treatment.

Used in conversation

“Let’s review the title treatment on both screen and PDF.”

Pitch context

You may encounter “Title treatment” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • WordmarkThe search label “Wordmark” can route to both entries.
When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.