Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Core

Triple bid

Also called: three-way bid

ELI5

A competitive commercial process in which three production companies usually submit approaches and prices.

Used in conversation

“It is a triple bid, so three production companies are competing for the job.”

Definition

A common U.S. advertising process in which three bidders compete for the same production job.

Here “Triple bid” means: A common U.S. advertising process in which three bidders compete for the same production job.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Check bidA genuine triple bid is competitive; a check or cover bid may be sham competition.
  • Single bidA single bid has one bidder; a triple bid is a three-way competition.
  • Single-source bidA triple bid compares multiple production companies.
Sources & evidence · 6

Direct term-level sources and supporting source families.