Pitch Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Why now?

Also called: timeliness, urgency

ELI5

The part of a pitch explaining the project's present urgency, relevance, access window or opportunity.

Used in conversation

“Can we answer “Why now?” clearly before the pitch?”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Connected terms

Sources & evidence · 7

Direct term-level sources and supporting source families.