Business Pitch Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

Objective

Also called: goal

ELI5

A defined result or direction an organisation intends to achieve.

Used in conversation

“Keep objective on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Objective” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Connected terms

  • GoalA goal states a desired result broadly; an objective is usually more specific, bounded or measurable.
  • TargetThe search label “Goal” can route to both entries.
Sources & evidence · 3

Direct term-level sources and supporting source families.