The reading room.
Practical reading on film, television, advertising and business pitches.
1,000 articles · Four ways into the work.
1,000 articles · Page 4 of 42
Bring PDF Review Comments Back Into the InDesign Treatment
Make a Sound-Only Sketch for a Commercial Pitch
Make a Short Kinetic-Type Study for a Commercial Treatment
Animate Depth in a Still Photograph for a Treatment Sample
Build a Treatment With Stills, Clips, and Text Without Three Competing Reading Speeds
Build a Reusable Treatment Template That Leaves the Creative Decisions Empty
Prepare a Voice-Audition Brief for a Commercial Pitch
Video and GIFs in a Treatment PDF: Make the Playback Route Work
Pitch an Augmented-Reality Commercial Through What the Viewer Can Actually Do
Render a Product Style Frame From an Approved 3D Model
Shoot a Small Stop-Motion Test for a Commercial Treatment
Rough Cut, Fine Cut, and Picture Lock: Review a Commercial Against Its Treatment
Record a Scratch Voice Track That Lets You Judge the Commercial’s Timing
Export a Pitch Reel Under a File-Size Limit Without Guessing at Quality
Build a Split-Screen Sample With Deliberately Synchronized Actions
Build a Data-Driven Chart Animation for a Commercial Treatment Sample
Turn an Agency Script Into a Treatment Story the Reader Can See and Hear
How to Make a Color Script for a Commercial Treatment
Pitch an Exploded-View Commercial Without Inventing What Is Inside the Product
Side-by-Side Products Make a Comparison—even Without Comparison Copy
Pitch Lip-Synced Dialogue When Voice and Performance Are Made Separately
Write a Self-Tape Request That Gives Performers Enough to Respond
Make Parallel Commercial Stories Change Each Other
Make Commercial Dialogue Sound Like an Exchange, Not Copy Being Recited