- Customer discovery
Needs, jobs & value propositions
- Customer gain
Needs, jobs & value propositions
- Customer validation
Needs, jobs & value propositions
- Demand
Needs, jobs & value propositions
- Desired outcome
Needs, jobs & value propositions
- Emotional job
Needs, jobs & value propositions
- Existing alternative
Needs, jobs & value propositions
- Functional job
Needs, jobs & value propositions
- Job to be done
Needs, jobs & value propositions
- Latent demand
Needs, jobs & value propositions
- Need
Needs, jobs & value propositions
- Pain point
Needs, jobs & value propositions
- Problem interview
Needs, jobs & value propositions
- Problem-solution fit
Needs, jobs & value propositions
- Problem statement
Needs, jobs & value propositions
- Reasons to believe
Needs, jobs & value propositions
- Social job
Needs, jobs & value propositions
- Solution interview
Needs, jobs & value propositions
- Status quo
Needs, jobs & value propositions
- Switching trigger
Needs, jobs & value propositions
- Unmet need
Needs, jobs & value propositions