Marketing, brand & growth · Brand, marketing, media & growth
Digital marketing metrics
Measures of exposure, interaction, traffic and cost in digital campaigns.
59 entries
- Attribution window
- Average engagement time
- Average order value
- Bounce rate
- Campaign parameter
- Cart abandonment rate
- Checkout conversion
- Click
- Click-through conversion
- Click-through rate
- Conversion
- Conversion rate
- Cost per acquisition
- Cost per click
- Cost per completed view
- Cost per install
- Cost per lead
- Cost per mille
- Cost per thousand reached
- Cost per view
- Cross-device measurement
- Deterministic matching
- Engaged session
- Engagement rate
- Event
- Event parameter
- Exit page
- First-party data
- Impression
- Landing page
- Macro-conversion
- Marketing qualified lead
- Marketing return on investment
- Medium
- Micro-conversion
- New user
- Pageview
- Pixel
- Probabilistic matching
- Return on ad spend
- Returning user
- Revenue per visitor
- Screen view
- Second-party data
- Session
- Source/medium
- Tag
- Tag manager
- Third-party data
- Traffic source
- Unique visitor
- User
- UTM campaign
- UTM content
- UTM medium
- UTM source
- UTM term
- View-through conversion
- Viewable impression