Strategy, markets & business models · Strategy, market analysis & business models
Customers, users & segmentation
Ways to distinguish people or organisations who use, choose, influence or pay.
24 entries
- Account
- Behavioural segmentation
- Blocker
- Champion
- Customer segment
- Demographic segmentation
- Early adopter
- Firmographic segmentation
- Gatekeeper
- Geographic segmentation
- Ideal customer profile
- Influencer
- Installed customer base
- Lead user
- Logo
- Market segmentation
- Needs-based segmentation
- Prosumer
- Psychographic segmentation
- Target audience
- Target customer
- Use-case segmentation
- User persona
- Value-based segmentation