Strategy, markets & business models
Strategy, market analysis & business models
Purpose, strategic choices, market language, customer understanding, business models and competitive advantage.
259 entries
Purpose, goals & strategic direction
12 entriesStrategic choices & advantage
27 entries- Adjacency
- Capability
- Coherence
- Competitive advantage
- Core competency
- Distinctive capability
- Diversification
- Economies of scale
- Economies of scope
- Fast-follower advantage
- First-mover advantage
- Horizontal integration
- How to win
- Path dependency
- Portfolio strategy
- Resource
- Strategic asset
- Strategic choice
- Strategic drift
- Strategic fit
- Strategic optionality
- Strategy
- Sustainable competitive advantage
- Trade-off
- Turnaround
- Vertical integration
- Where to play
Strategy frameworks & analysis
35 entries- Ansoff matrix
- BCG matrix
- Blue Ocean Strategy
- Buyer power
- Cash cow
- Competitive rivalry
- Diversification matrix
- Dog
- Four Actions Framework
- GE-McKinsey matrix
- Horizon scanning
- Jobs-to-be-Done
- Logic model
- Market development
- Market penetration
- Opportunity
- PESTLE analysis
- Porter's Five Forces
- Product development
- Question mark
- Star
- Strategic foresight
- Strategy canvas
- Strategy map
- Strength
- Supplier power
- SWOT analysis
- Threat
- Threat of new entrants
- Threat of substitutes
- Three horizons
- TOWS matrix
- Value chain
- Value chain analysis
- Weakness
Business & revenue models
38 entries- Advertising-supported model
- Affiliate model
- Brokerage model
- Bundling
- Business model
- Business-to-business
- Business-to-business-to-consumer
- Business-to-consumer
- Business-to-government
- Commission model
- Consumer-to-consumer
- Cross-subsidy
- Data monetisation
- Delivery model
- Direct-to-consumer
- Distribution model
- Franchise model
- Free trial
- Licensing model
- Loss leader
- Managed-service model
- Marketplace
- Membership model
- Multi-sided platform
- Open-core model
- Pay-per-use
- Platform business model
- Productised service
- Professional-services model
- Project-based model
- Razor-and-blades model
- Revenue model
- Subscription model
- Tiered pricing
- Transaction-fee model
- Two-sided market
- Unbundling
- Usage-based pricing model
Business Model Canvas & Lean Canvas
22 entries- Business Model Canvas
- Channel
- Cost structure
- Customer job
- Customer pain
- Customer relationship
- Early adopters
- Existing alternatives
- Gain creator
- High-level concept
- Key activity
- Key metrics
- Key partner
- Key resource
- Lean Canvas
- Pain reliever
- Problem
- Product and service
- Revenue stream
- Solution
- Unfair advantage
- Value Proposition Canvas
Markets, industries & categories
25 entries- Addressable market
- Beachhead market
- Category
- Category design
- Concentrated market
- Emerging market
- Fragmented market
- Geographic market
- Herfindahl-Hirschman Index
- Home market
- Horizontal market
- Industry
- Market
- Market boundary
- Market concentration
- Market structure
- Mass market
- Mature market
- New market
- Niche
- Product market
- Relevant market
- Sector
- Subcategory
- Vertical
Market sizing & growth
19 entries- Annual growth rate
- Bottom-up market sizing
- Compound annual growth rate
- Growth headroom
- Installed base
- Market forecast
- Market growth
- Market penetration
- Market saturation
- Market share
- Market size
- Penetration rate
- Serviceable available market
- Serviceable obtainable market
- Share of wallet
- Top-down market sizing
- Total addressable market
- Value-theory market sizing
- White space
Customers, users & segmentation
24 entries- Account
- Behavioural segmentation
- Blocker
- Champion
- Customer segment
- Demographic segmentation
- Early adopter
- Firmographic segmentation
- Gatekeeper
- Geographic segmentation
- Ideal customer profile
- Influencer
- Installed customer base
- Lead user
- Logo
- Market segmentation
- Needs-based segmentation
- Prosumer
- Psychographic segmentation
- Target audience
- Target customer
- Use-case segmentation
- User persona
- Value-based segmentation
Needs, jobs & value propositions
21 entriesCompetition, differentiation & moats
36 entries- Barrier to entry
- Benchmark competitor
- Brand moat
- Commoditisation
- Competitive analysis
- Competitive intensity
- Competitive landscape
- Competitive set
- Competitor
- Data moat
- Data network effect
- Defensibility
- Differentiation
- Direct competitor
- Distribution moat
- Flywheel
- Frame of reference
- Incumbent
- Indirect competitor
- Intellectual-property moat
- Learning curve
- Moat
- New entrant
- Point of difference
- Point of parity
- Positioning
- Positioning statement
- Private-label product
- Regulatory moat
- Status-quo competitor
- Strategic group
- Substitute
- Switching cost
- White-label product
- Winner-takes-all
- Winner-takes-most